The Coffey Blog
Click-worthy content: Looking to the future
What does the future hold? More people using mobile devices is a good guess. And maybe things like ambient search or better digital personal assistants. This week we have a couple of links with an eye toward the future—and one practical link for the here and now.
Mobile websites: A study of consumer behavior
Mobile vs. Computer: Implications for News Audiences and Outlets (Shorenstein Center)
This study isn't specific to healthcare, but it offers great insights into behavior on mobile, specifically related to consuming news. The findings may be particularly valuable to healthcare marketers as they educate people in their communities. We recommend listening to the 12-minute interview with the study's author linked to in the article.
Digital trends: Forecasting the future
A Look at Tomorrow for Digital Marketers (Builtvisible)
It's difficult—if not impossible—to keep up with every change technology brings. And in most cases, healthcare marketers don't need to be on the very cutting edge. But it's a good idea to be aware of how technology is evolving and do what you can to set your organization up for success. This article offers a variety of different potential scenarios that the future might hold. It's also a really fun read.
Social media: Optimizing the images on your hospital's feed
Compelling images are essential to your hospital's social media success. This blog post offers some helpful advice to keep in mind as you work on your hospital's social media plan.