The Coffey Blog

Click-worthy content: Mobile apps vs. the mobile web

Posted on: Wednesday, January 20, 2016

2016 is only a few weeks old, but we've already had some interesting news. Learn more about 2 recent news stories below. Plus, take a look at a load of links about how people are using mobile devices.

Do people like mobile apps or the mobile web better?

How Mobile Apps Stack Up Against Mobile Browsers (eMarketer)

This research, from December 2015, suggests that people are split in their preference for mobile apps and mobile browsers. The article provides a good overview of the pros and cons of each from a consumer perspective. Preferences aside, it's well-established that mobile users spend most of their digital time in apps but that a very few apps account for most of people's time—the top 5 apps belong to either Facebook or Google. Traffic to mobile websites, by comparison, is much more widely distributed.

What's right for your hospital? An app may be appropriate. But in Coffey's opinion, a mobile-friendly website is a must.

Interested in learning more about this topic? Take a look at this informative Moz Whiteboard Friday video.

Your hospital's Twitter strategy may need an update soon

Twitter Considering 10,000-Character Limit for Tweets (Re/code)

Twitter's 140-character limit has been a defining feature of the social media platform. It looks like that may change. Re/code has reported that Twitter is building a new feature that will allow longer tweets. There's no official word on what the new character count will be or when it might be launched. But now's a good time to start thinking about how such a change will impact your hospital's social media strategy.

Health news to know: Dietary guidelines updated

Dietary Guidelines for Americans 2015–2020 (Office of Disease Prevention and Health Promotion)

Keeping up on the latest health news is an important part of our day-to-day work here at Coffey. So the release of the updated dietary guidelines earlier this month was big news here.

The link above will give you a complete rundown on the new guidelines. It's also worth your time to read what the American Cancer Society had to say in response to the guidelines.