The Coffey Blog
Click-worthy content: Mobile edition
This week, we want to share some information about why your hospital needs a strong mobile presence. (You can learn more about mobile options for your hospital in this blog post.)
People use their mobile devices all the time
A recent Gallup poll shows just how connected people are to their smartphones. Most Americans have their smartphone by them all day. Many have it by them all night. A stat that stood out to us: 1 in 5 Americans ages 18 to 29 say they check their phone "every few minutes."
Searching for health information is a common smartphone task
U.S. smartphone use in 2015 (Pew Research Center)
Smartphone use is on the rise. As of April, 64 percent of Americans owned a smartphone. Among smartphone owners, 62 percent said they had used their phone to look up information about a health condition in the last year.
Connect with Hispanic consumers
The biggest hurdle to reaching Hispanics isn't language, it's mobile (MarketingProfs)
If you have a Hispanic audience, a mobile presence is particularly important. This blog post outlines the reasons why and offers some great tips for connecting with this group. The takeaway? "Any brand that wants to make an impression on this segment needs to focus on the mobile platform first."