The Coffey Blog

Click-worthy content: Mobile, social…and Broadway?

Posted on: Wednesday, June 29, 2016

Happy almost 4th of July! Just like this week's blog post, our recommended links for the week include some reading inspired by one of our nation's founders. Enjoy!

Mobile-friendly content for your mobile-friendly website

Is Your Content Ready for the Mobile Takeover? (Content Marketing Institute)

You likely know by now that a mobile-optimized hospital website is a must if you want to reach today's healthcare consumers. That means creating a site that responds to devices of various screen sizes. It should also mean evaluating your content and making sure it's suited for a mobile audience.

Bring a bit of Broadway to your work

Rise Up! What Hamilton's Success Can Teach Us About Content Marketing (Business 2 Community)

Whether Broadway musicals are your thing or not, it's hard to ignore the phenomenon that is Hamilton. This post about the success of the musical could be about many social successes, and it provides a fresh take on approaching familiar topics with a new perspective.

It's all social, all the time: Make that count for your organization

Why You Need to Revamp the Customer Experience for Social Customers (MarketingProfs)

We read (and talk) a lot about social media and its impact on our lives and on healthcare. This piece highlights the need to relate to customers as inherently social, not just social because technology enables it. Your customers relate to your brand increasingly through social channels. It's in your power to make that a positive experience.