The Coffey Blog

Click-worthy content: Picking your priorities for the new year

Posted on: Wednesday, December 21, 2016

How can we help but look ahead to next year when it's right around the corner? These three articles stood out this week as we were looking to track trends and plan for the coming year.

Pay attention and win

Five Content Marketing Trends to Watch in 2017 (Content Marketing Institute)

There are interesting trends represented across all industries in this piece, but we were especially interested in points 4 and 5, as they relate to healthcare marketing: e-mail renaissance ("targeted and relevant") and print resurgence (niche publications to complement an online component).

Not just pretty pictures

Why Instagram Matters to Marketing (MarketingProfs)

By now it's well-known that Instagram is the growing platform, but did you know that brand posts average 120 times more interactions than posts on Twitter? And they also get 58 times more organic traffic than Facebook? This infographic gives further stats that make Instagram worth another look.

Get fast, or get left behind

2017 Search Trends—No. 1, Faster Sites (Target Marketing)

Site speed has been on everyone's radar for some time. But this piece purports that not only speed but also a mobile-first approach and security across pages will be of utmost importance in the coming year. We agree, as we talked about in our recent blog post about optimizing for mobile. Give us a call at 888.805.9101 if you have any questions about your website's speed.