The Coffey Blog

Click-worthy content: Social, mobile, visual

Posted on: Wednesday, June 15, 2016

Snapchat is about to overtake Twitter and Pinterest in number of users—and that's largely due to young people. It's a demographic to watch and respond to. This week we're reading about that and 2 other marketing channels that can help make or break your relationship with younger consumers: a mobile-friendly website and engaging artwork.

Social media trend: Snapchat is on the rise

Snapchat to Grow 27% This Year, Surpassing Rivals (eMarketer)

By the end of 2016, Snapchat is expected to have more users than either Twitter or Pinterest. One key to Snapchat's success is its popularity among younger people—the fastest-growing U.S. age group for Snapchat is people younger than 12.

If your hospital's website isn't mobile-friendly, it's time to make a change

Not Mobile-Friendly? Expect a Drop in Website Traffic (Strategic Health Care Communications)

Recently Google rolled out another mobile search change that gives even more emphasis to mobile-friendly websites. In this guest blog post for Strategic Health Care Communications, Coffey's Executive Digital Editor provides an overview of how to check your hospital website's mobile friendliness.

No snooze-worthy pictures: Pick images that engage your readers

Avoid Cliche Office-Scene Photos: Five Tips for Picking Images (MarketingProfs)

Telling your organization's story through images can be challenging—especially when there's a budget to work within. The 5 tips featured in this MarketingProfs post can help guide the way and add to—rather than detract from—the message you are trying to convey.