The Coffey Blog
Click-worthy content: Thanksgiving edition
Here are 3 links to read as you wrap up your short week.
Getting more from email marketing
The 5 D's (Transformational Trends) of Email and Marketing (MarketingProfs)
Email as a marketing tool continues to be on everyone's minds as organic social postings continue to be difficult to predict and manage. This post covers 5 ways you can mix up your email marketing campaigns for better results.
As we've seen since launching Coffey's most recent e-newsletter, This Week in Health, people like to share information they find relevant and interesting.
Great healthcare content is built on great writing
Why Strong Writing Is a Skill to Prioritize in 2016 (And How to Hire Great Writers) (Content Marketing Institute)
Strong writing is the foundation of your healthcare marketing efforts. Whether you're telling a patient story, putting together headlines for content on your website or writing a CTA for your hospital magazine, the words you use will have a huge influence on whether or not people take action.
This piece offers ideas for improving your writing skills, as well as tips for finding and training great writers. Suggestions range from simply reading more to giving more structured feedback to your writing team. All of these tips are actionable and achievable. But if you're looking to get great writing without having to build your own team, contact Coffey. Our team of experienced writers and editors can help you create engaging healthcare content that delivers the results you need.
A week of gratitude
Seth Godin is proposing a new Thanksgiving tradition. He's put together this reader with the hopes that people at holiday gatherings all over will read the same words about gratitude aloud. We think it's a great idea. (In case you missed it, here's a link to our recent blog post on gratitude in the workplace.)
Best wishes for a safe and happy holiday. And thank you for reading The Coffey Blog.