The Coffey Blog

Click-worthy content: The place for print in a digital world

Posted on: Wednesday, September 28, 2016

A well-rounded marketing strategy doesn't just live online—integrating printed materials is a great way to reach your audience.

Making the case for direct mail

7 Reasons Why Direct Mail Marketing Is Not Dead (B2B Marketing)

This list offers a good overview of the reasons you should consider including direct mail as part of your healthcare marketing strategy.

The digital generation still values print

Think Direct Mail Marketing Is Dead? Not for Millennials (The Financial Brand)

Written with the financial sector in mind, the stats and takeaways from the cited study by InfoTrends point to the importance of direct mail across all demographic segments, including millennials.

Understanding ink, toner and paper choices

Sales and Marketing Collateral: A Guide to Printing Materials (MarketingProfs)

This list of print basics can help you understand how to print responsibly and take advantage of the latest in technologies in direct mail marketing.