The Coffey Blog

Click-worthy content: The year of mobile-first

Posted on: Wednesday, January 4, 2017

Happy New Year!

This week, we've got more trends and predictions articles for you. As you read, you'll notice that all of them have a similar theme—mobile. While mobile has been an important area of focus for healthcare marketers for the past few years, 2017 is the year that the best healthcare websites will move from being mobile-optimized to mobile-first. These articles can help you learn a bit more about what that means.

Mobile-first measurement

5 Questions Marketers Should Ask in 2017 (Think With Google)

While all five questions in this article are worth your time, pay particular attention to the first and last ones, which focus specifically on mobile. Looking at mobile and desktop analytics separately is especially valuable advice and something that we're recommending for all our website clients.

Mobile-first is the future of hospital SEO

SEO and Digital Trends in 2017 (Moz)

Late last year Google announced that it would be switching to a mobile-first index, so it's no surprise that mobile dominates this look at 2017 SEO trends. The mobile-first index switch hasn't happened yet, but it's likely that it will take place this year. This post is packed with details and analysis. It's not a quick read, but it's a worthwhile one, so plan on setting aside some quality time for it.

An eye-opening mobile video stat

The State of Video in 2016: Social Video, Mobile Video, Heavy Competition (MediaShift)

Mobile-first strategy and digital video strategy are increasingly intertwined. Here's a statistic to keep in mind as you plan the strategy for your healthcare organization's mobile and digital video efforts: "Last year, video accounted for 55% of mobile data traffic and this number is predicted to grow to 75% by 2020."