The Coffey Blog

Click-worthy content: What Google's AMP means for mobile

Posted on: Wednesday, March 2, 2016

There's a lot of buzz around Google's latest mobile project, AMP. We've selected 3 must-read links to put the news in context.

AMP, which stands for Accelerated Mobile Pages, has been in the works at Google for about a year. A few months back it was rolled out in beta mode with certain publishers, and more recently, the pages have been highlighted in Google search results. The goal is for pages to load faster for viewers on mobile devices.

A great mobile experience: Moving beyond Facebook

Google Starts Highlighting AMP Pages in Its Mobile Search Results (TechCrunch)

Google has a clear interest in keeping traffic flowing outside of Facebook, and the only way to do that is by giving users a better experience than they have within Facebook. Google says that AMP is only 1 of the many ranking signals it uses, but that still means that non-AMP pages could now be relegated to a lower ranking.

Speed is key for your hospital's mobile website

The Need for Speed: 7 Observations on the Impact of Page Speed to the Future of Local Mobile Search (Search Engine Land)

For a long time, the push has been to have a mobile website. Now Google says that's not enough. It's about load times too. But speed has always mattered. This piece highlights some practical things website managers can do to improve their site's performance.

Should your hospital jump in?

Google Rolls Out Its Version of Facebook's Instant Articles (Entrepreneur)

While many publishers are embracing AMP, others are taking a more wait-and-see approach. And while AMP is open source, Google obviously came up with the standard, and is also the biggest contributor to the project.

The takeaway for hospital marketers? Get mobile. If that's still on your list to accomplish, contact us.