The Coffey Blog
Healthcare social media: A prescription for great results
Ashley Akacich, Web Service Specialist
Social media can be a valuable marketing tool for hospitals and other healthcare organizations. But success on social isn't a given.
Whether you're hoping to get your social media efforts off to a healthy start or looking for a way to improve an ailing campaign, it can be useful to look to some basic best practices.
To help you out, we've looked at industry research—and data from the many hospitals and health organizations we work with—and developed a basic prescription for social media health.
Remember, the right prescription for social media health is different for every organization. Use the infographic below as a starting point, a checkup or simply added inspiration. Then monitor and measure your efforts so you know what works best for your organization and your audience.