The Coffey Blog

Our top 3 blog posts of 2018

Posted on: Monday, December 24, 2018

As we head into 2019, we'd like to take this opportunity to share some of the previous year’s hits. On our social channels, these topics really resonated with healthcare marketers. In case you missed them the first time around, here are three posts worth another look:

Interviewing doctors: How to get a great healthcare story

Clinicians can be authoritative and effective sources for your healthcare marketing materials. Whether you're introducing a new surgeon in a hospital's e-newsletter or promoting a service line in your healthcare magazine, a good interview with a doctor can help tell your brand's story. This post offers seven best practices for interviewing an expert.

How does social listening help healthcare marketing?

Are you sharing with your community via social media? You can also use those same channels to listen to your community—and the things you hear just might surprise you. Find out about how social listening works and how you can put it into practice.

Health behaviors: Creating content that speaks to millennials

Here's something we've discovered: When you make healthcare content with a millennial audience in mind, you create compelling formats and messaging that appeal to modern consumers, no matter their age. Get facts on how millennials view wellness and healthcare—and tips you can use to help move them to action.

Related reading

Writing great healthcare stories: What is the best way to interview patients?
Healthcare marketing tips from Engage 2018
9 ways to cater to modern moms in your healthcare marketing