The Coffey Blog
Our top 3 blog posts of 2018
As we head into 2019, we'd like to take this opportunity to share some of the previous year’s hits. On our social channels, these topics really resonated with healthcare marketers. In case you missed them the first time around, here are three posts worth another look:
Clinicians can be authoritative and effective sources for your healthcare marketing materials. Whether you're introducing a new surgeon in a hospital's e-newsletter or promoting a service line in your healthcare magazine, a good interview with a doctor can help tell your brand's story. This post offers seven best practices for interviewing an expert.
Are you sharing with your community via social media? You can also use those same channels to listen to your community—and the things you hear just might surprise you. Find out about how social listening works and how you can put it into practice.
Here's something we've discovered: When you make healthcare content with a millennial audience in mind, you create compelling formats and messaging that appeal to modern consumers, no matter their age. Get facts on how millennials view wellness and healthcare—and tips you can use to help move them to action.