Top 3 projects to outsource in a pandemic
COVID-19 may keep your hands full, but marketing goals don’t have to suffer.
During the pandemic, you and your marketing team may be busy communicating with the public about testing and vaccines. But you don’t have to do everything on your own. Here are three marketing projects you should consider outsourcing to keep your organization thriving.
- Succeed with social media planning.
Social media is a crucial tool in communicating with your audience. In fact, three-quarters of Americans are using a social network. But a solid social media strategy demands continuous planning and posting to be successful.
To increase your presence on social media and use it effectively, hire the help of a company that specializes in healthcare social media. They will determine how to reach your audience and what types of posts motivate healthcare consumers to become more informed and click through to your website.
Not in the budget right now? Social media management systems such as Hootsuite, eclincher and Sprout Social can help you organize and schedule your content. (search top systems). They still cost money, but they can also evaluate your efforts with analytics.
- Compete in content marketing
In these uncertain times, healthcare consumers are looking to you specifically for important information. Content marketing, such as health news and tips placed in compelling articles and blogs, improves your outreach. Content can also help you stand out on search engines.
If you hire writers who specialize in adding the best key words and presenting topics in an audience-friendly manner, you can focus your efforts on other pressing projects. Content writers will keep ahead of the trends and deliver what consumers are looking for next, not what they were searching for yesterday. The American Marketing Association can assist you in evaluating content marketing providers and vendors.
Not in the budget right now? If the writing is up to you and your team, keep an eye on healthcare news and anticipate what types of articles your clients will be looking for you to provide. Creating content that is more localized to your clients’ needs is a good place to start.
- Plan that special event—virtually
A well-planned special event can raise awareness of your organization. It can also educate the community and raise money. But the pandemic has changed the way we socialize (see the Centers for Disease Control and Prevention’s guidelines for events and gatherings).
Virtual events have replaced many traditional special events. Using a company to help you plan your virtual event not only saves you time, but also gives you a partner in making sure the community stays safe. Experts help you decide on the best virtual platform, such as Zoom, WebEx and Microsoft Teams. They can also oversee social media campaigns, manage event logistics and optimize any revenue.
Not in the budget right now? You can learn more about planning successful virtual events through organizations such as the Public Relations Society of America. Take notes on any events you’ve attended and what seems to work and what doesn’t.
You are not alone
Healthcare marketing carries diverse responsibilities and other stressful projects, including website redesigns, direct-mail publications and advertising.
If you need help, hiring the right people can make a project succeed. If your website is clunky or outdated, designers can give you a fresh look and create effective navigation. Print professionals can help you streamline a direct-mail campaign. An advertising firm can make informed decisions on media buying.
If your marketing team is crunched by pandemic time constraints, Coffey's digital team can help. We offer experts in healthcare marketing strategy and content creation. Call 888.805.9101 or email us to learn how we can help you reach your marketing goals.