When is the best time to partner with a healthcare marketing agency?
Healthcare agency partners offer specialist expertise and industry know-how. But when is the right time to outsource your marketing?
If you’re a healthcare marketer, you’re probably charged with a wide range of tasks, from digital content to print marketing or analytics. While some marketing projects can be handled in-house, there are times when a marketing agency’s technical expertise and fresh perspective can be key to your organization’s success. So when should you partner with a healthcare marketing agency?
When scaling a campaign on short notice
Are you looking to expand on a successful campaign? It might be time to turn to an agency partner. Agencies have the experience and resources to scale a campaign quickly. On top of that, working with an outside agency means you won’t have to hire new staff—or retrain current staff members—to take on unfamiliar responsibilities.
When you need specialist expertise
Healthcare marketing agencies have both extensive knowledge in the industry and staff members with deep expertise in particular areas. Do you need a printing specialist, a digital content guru or an SEO expert? Consider outsourcing some of these needs. Taking some work off your to-do list will also help your in-house team focus on more strategic work.
When you have a strict budget
Is your marketing budget big enough? According to a report from the U.S. Small Business Administration, small companies (businesses with less than $5 million in revenue) spend an average of 7% of their total revenue on marketing. Larger, more established healthcare organizations might allocate as much as 10% to 12%. Taking advantage of a marketing agency’s expertise in particular areas allows you reduce the need to hire full-time specialist staff.
When you need more time for the big picture
From creating a campaign to putting on the finishing touches, healthcare marketing agencies can handle most projects from start to finish. Partnering with an experienced organization frees up time for you to focus on high-impact work. Make a list of what can be outsourced and what must be done in-house. Managing your workload will help you get more done—more efficiently.
When looking for a new perspective
Healthcare marketing agencies know what works and what doesn’t. Consider bringing an agency team into the conversation—they will have experience working on just about any marketing project. And they can provide real-world examples of their own recent successes. This can give you a new perspective and may inspire new creative work.
Whether you are a current Coffey client or not, we can help you take on your day-to-day healthcare marketing challenges. If you’d like to find out more about our print and digital content services or our custom digital tools, call 888.805.9101 or email us—we’re here to help.