The Coffey Blog

Why a mobile-optimized website is a must for your hospital

Posted on: Monday, April 25, 2016

Matt McKern, Art Director, Web Designer

Here are 2 stats you need to know about mobile:

1. As of October 2015, 68 percent of Americans own a smartphone and 50 percent own a tablet. 

2. More than 2/3 of Americans have researched a health condition using a smartphone in the past year. 

If your hospital's or health plan's website doesn't offer a modern mobile experience, it's time for an update.

A poor or nonexistent mobile experience can make your website difficult for mobile healthcare consumers to navigate. As a result, they may move on and find the information they're looking for from one of your competitors.

Sites that aren't optimized for mobile are also getting squeezed out of search results. In 2015, Google announced that it would give preference to mobile-friendly sites in mobile searches. Starting in May of 2016, Google will be giving even more weight to mobile-friendly sites in search results

Create a great mobile experience with a responsive website

In the past, optimizing a website for mobile often meant creating a separate website. This worked, but it also meant that there were 2 separate sites that needed to be designed and updated. In many cases, the separate mobile site didn't have the same depth of information as the desktop site. That meant people might end up needing to visit the desktop site on their phone to find the information they wanted. Not ideal, to say the least.

Responsive sites offer a better way. 

A responsive website expands or contracts based on the device that's being used to view it, so it always provides the best possible experience for site visitors. 

For example, on a widescreen monitor, 4 parallel columns of content may fit comfortably side-by-side. On a tablet, those same boxes might fit best stacked in 2 rows of 2 boxes each. On a phone, those same columns may be better off converted to boxes stacked one on top of the other. Photos, videos and graphic elements shrink and expand to adjust to the available space, while text flows in a much more fluid manner, maintaining its size for optimum legibility. 

Need help making your hospital website responsive?

If you're not sure your website is ready for traffic from smartphones and tablets, we can help you understand the options. Put Coffey's experience to work for you. We can share current best practices to help you reach a mobile audience. To get the conversation started, call 888.805.9101 or email us.

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