Patient profiles

As a health care marketer, you know the value of a patient profile. We enjoy reading about how other people have overcome a health-related challenge. And the testimony of a grateful patient helps build trust in your services and providers.

We may think that it takes a lot of words to adequately describe a patient experience. And sometimes that's true. But not all medical journeys need a long profile. Many patient stories can be told in fewer words—and with great results.

Uvalde Memorial Hospital (UMH) includes a patient profile in nearly every issue of its publication, UMHealthy. Each page in the newsletter is printed half in English and half in Spanish, so space is limited and stories are often 250 words or less. Even with those limitations, the marketing team at UMH finds value in featuring patients who rave about their UMH experience.

"Featuring patient testimonials in our bimonthly community newsletter is a tremendous opportunity for our hospital," says Karla K. Radicke, Marketing Manager at UMH.

"It allows members of our service region to see real people and the real, positive and impactful experiences those individuals have at our facility. It is positive word-of-mouth marketing that translates to increased brand loyalty. The trust and reputation built from showcasing actual experiences is invaluable."