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Confronting the nursing shortage

Nurses are often described as the backbone of the health care industry. Doctors depend on them, and patients tend to love them.

Throughout the years, there have been nursing shortages, especially in some areas of the country. But the pandemic has triggered a shortage of staff nurses nearly everywhere, as some left the profession because of burnout and others opted to be traveling nurses.

The result: Hospitals have turned to their marketing department for creative ideas on recruiting staff nurses. Here is a look at what some Coffey clients—hospitals and health systems—have done to boost their efforts to hire more nurses.

Digital solutions

Beefed-up career sections on the website

University Hospital in Kansas City, Missouri, has devoted an entire webpage to the benefits of being a nurse at their hospital. It includes a heartwarming video of a nurse who won an award from the nursing app HOLLIBLU for an essay she wrote about how great it is to work at University Hospital.

Like many other health systems, Emanate Health in Covina, California, is offering sign-on bonuses to nurses for various shifts and positions, which it clearly displays on its webpage. The page has also made it easy for potential hires to understand what it means to work at their health system. With a simple click, nurses considering Emanate Health can search for a job, explore the hiring process, discover the workplace culture at Emanate or learn about

Print solutions

Personalized stories about nurses

Southeast Georgia Health System (SGHS) is blessed with a three nurses in one family: a mom, daughter and daughter-in-law. They share their love of being nurses and of being part of the SGHS team in their profile.

Neosho Memorial implemented a new column in its Spring 2022 issue that features an employee describing why they chose their job and why they enjoy it. The employee chosen to launch the column was a nurse who started his career in law enforcement and then decided to change professions. He took advantage of a scholarship opportunity available at Neosho Memorial to attend nursing school.