Visual storytelling FTW

Infographics are an entertaining, visual way to share information with your readers. Coffey’s clients find it useful to employ infographics as tools to:

Demonstrate. Sometimes the easiest way to help readers understand something is to show them. That's particularly true when it comes to describing certain physical symptoms or conditions. You can also use an infographic to show the differences between, say, correct and incorrect posture, as Kettering Health did in a recent issue.

Instruct. Make your step-by-step instructions even easier to follow with graphics. Articles that tell readers how to perform stretches or other physical activities should (almost) always feature step-by-step illustrations or photos.

Simplify. You can use infographics to break complicated information into manageable chunks or to highlight important parts of a complex system. Want to show readers what health issues your ENT clinic can address? An illustration of a head and neck, along with callouts, will do the job even better than a standard article with bullet points.

Entertain. As useful as infographics are for educating readers, there is another important reason to use them: They're eye-catching. Graphics break up the gray of text that can often fill publications. Draw your audience into the middle of your story with an interesting infographic.

Infographics in action

Butler Health and Kettering Health use infographics to engage readers in their publications. Our team especially likes the way Butler Health's "How to Enjoy Winter Workouts" shows readers each layer of clothing in a cold-weather outfit. The infographic also covers multiple tips without making the page appear text-heavy.

Not all infographics need to dominate a story. Kettering Health's "Back Pain Got You Down?" story is almost entirely text, but it makes use of an infographic to demonstrate the difference between good and poor posture. Notice the colorful "Heal the Hurt" call to action (CTA) next to the infographic.

We also like Kettering Health's use of the classic good, better, best layout in their infographic, "Breakfasts to Fit Your Lifestyle." As with the previous example, this one also has a CTA nearby.

If these infographics inspire you, connect with your Project Coordinator. Our editorial and design teams can create custom infographics as you need them.