Is it time yet?

Hospital websites can get old and outdated. And when they do, business can suffer.

When deciding whether it's time to overhaul your hospital website, ask yourself these questions:

Is your website delivering an awesome experience? Today's health care consumers expect user-friendly features when they go online. It's what they get with popular apps, and they want it from your hospital website too. One example is smart search technology, which is an autosuggest feature. When users type, it displays predictive text—such as providers, service lines and locations they may be seeking—before they even hit enter.

Integrating functionalities like smart search into your website helps deliver a user experience that modern health care consumers prefer.

Has it been two or more years since your last remake? Hospital website designs have changed a lot in recent years. So your site might lack modern design touches, making it look out-of-date.

At Coffey, we recommend also updating your content when you redesign your site. Great content helps consumers understand all of the services you provide and can help them take the next step in using those services.

Is meaningful traffic to your website down? All the traffic in the world won't result in website conversions unless it comes from your primary service areas. A new website with a strong, targeted SEO content strategy will help you reach the health care consumers who will choose your services.

Combining a modern-looking website with engaging, up-to-date content and easy navigation can help drive conversions—like bookings for provider appointments, health education classes and maternity tours. In other words, it can help you achieve the results the C-suite is looking for.