Why use QR codes in your marketing?
Fire up engagement, track results
QR (quick response) codes have been around since the 1990s, but they’ve only hit their stride in recent years. During the pandemic, QR codes helped facilitate contactless services. In 2024, QR codes give healthcare consumers a convenient and immediate way to engage with your providers and services.
The benefits of using QR codes, which you can create using an online code generator, include that they can help you to:
Drive conversions.
When combined with a strong call to action (CTA), QR codes direct consumers to your website. There they can take steps to become a patient, donate to a campaign or gain valuable health information.
Measure engagement
Tracking codes embedded in dynamic QR codes show you how many people scanned your pixelated boxes with their smartphones and went to your site.
9 in 10
That’s how many Americans own a smartphone. This means the vast majority of consumers have the means to scan QR codes.
7 ways to use QR codes
Marketers can use QR codes in creative ways to compel action and gain insights into engagement. For example, our clients have used QR codes to help connect consumers to:
Additional information that extends the power of print. A Coffey client placed a QR code in a print piece about their new surgery center. The code linked to a page that helped readers better understand the scope of their surgery services and the expertise of their providers.
Use well-crafted CTAs to call attention to QR codes
After you create your QR codes, you’ll want to help readers understand why to scan them—just as you would with any CTA.
For example, maybe you want to promote colonoscopy appointments on a page that introduces your new gastroenterologist. You could include the text “Scan Me” next to your QR code, along with a brief description of what readers will get when they scan the QR code.
It’s also a good idea to include a website, phone number or both along with a QR code.
At Coffey, we help clients with QR codes all the time. To learn more about our services, call us at 888.805.9101 or email us.