Count On Coffey

Southwest Medical Center (SWMC) partnered with Coffey to redesign and rebuild its website, modernizing the digital experience while achieving and maintaining HIPAA compliance. The new site delivers a fresh look, streamlined navigation and robust content-management tools that improve usability for patients, staff and administrators.

Goals

• Modernize the design to reflect SWMC’s commitment to quality care.
• Improve usability for patients seeking information, making navigation faster and more intuitive.
• Streamline internal workflows for billing, event registration and recruitment.
• Ensure compliance with HIPAA, price transparency rules and evolving analytics guidelines.

Enhanced digital experience

A modern, brand-aligned design

The site features a clean white background with SWMC’s blue brand accents for a professional, approachable feel. A clear visual hierarchy improves readability and helps patients quickly find important content.

Navigation built for patients

A restructured primary and secondary menu makes resources easier to locate. Patients, staff and administrators can now reach essential tools in fewer clicks.

Accessibility for a diverse community

A Google Translate widget provides real-time translation into hundreds of languages, expanding access to healthcare information for SWMC’s multilingual community.

Compliance and security upgrades

HIPAA-compliant analytics

Coffey’s server-side analytics solution strips out personally identifiable information before data is sent to Google Analytics 4. This maintains Office for Civil Rights compliance while capturing meaningful insights.

Price transparency readiness

The platform supports TXT file placement in the root folder, enabling SWMC to meet federal price transparency requirements—something not possible on the old site.

Results

• Increased engagement through updated design and structured navigation.
• Improved accessibility with multilingual support.
• Streamlined workflows through enhanced content management system tools and integrated forms.
• Maintained compliance with advanced analytics and transparency features.

By combining modern design, strong functionality and compliance-focused solutions, SWMC offers a digital experience that reflects its commitment to patient care and operational efficiency.