Count On Coffey

Overview

Mary Rutan Health partnered with Coffey Communications to redesign its website, aiming to modernize its digital presence while better serving its multigenerational patient population.

Goals

• Provide a digital experience that meets the needs of patients across generations.
• Improve findability of services and locations within the southwest Ohio region.
• Create an easier-to-navigate site with consolidated content previously spread across microsites.
• Build trust with the community through authentic design and storytelling.

Designed with patients and caregivers in mind

Mary Rutan's new site was built to support patients of all ages. Simplified layouts, clear calls to action and accessible navigation patterns help users quickly find information and take the next step in their care journey.

Local storytelling meets professional design

Blending local photography with curated stock, the site reflects the hospital's community roots and features familiar faces and places across Logan, Hardin and Champaign counties.

A brand that feels optimistic, not corporate

Mary Rutan's new design modernizes its visual identity while keeping the warmth and trust that define its brand. Bright layouts and contemporary typography create a clean, confident look without feeling sterile.

Features that support engagement and growth

• An enhanced location finder makes it easier to see where services are offered.
• Smarter internal search connects users with the most relevant results.
• Unified provider, location and service content removes silos and simplifies navigation.

Results

• A more intuitive digital experience.
• Stronger community connection through authentic, local imagery.
• Centralized service content that helps patients understand what care is offered and where.
• Increased engagement and trust through a human-centered design.

By focusing on clarity, community and care access, Mary Rutan Health's new website offers a patient-first experience that reflects the organization's mission and its commitment to the people it serves every day.

Categories: Case study