Count On Coffey

CGH Medical Center partnered with Coffey Communications to create a website that reflects its commitment to compassionate, high-quality care. The redesigned site strengthens CGH's digital presence while making it easier for users to take action.

Challenges

The previous website lacked visual impact and was difficult to navigate. Key actions and content were buried, making it harder for users to find the information they needed. CGH needed a modern solution that could simplify the user experience and align with the hospital's strategic priorities.

Solutions

Coffey delivered:

A polished, brand-aligned design. The updated site balances CGH's established brand with a fresh, modern aesthetic—clear typography, intuitive layout and intentional use of color. The site elevates high-value actions such as "Find a Provider" and "Find a Location" in both the homepage hero area and global nav, using color and layout to draw the eye.

A simplified user journey. Global navigation and homepage content were reorganized to reduce clutter and improve clarity. Cognitive load was reduced, helping users get to their destination faster.

Responsive design improvements. The mobile experience was refined to ensure consistency across devices, with optimized layouts, menus and interactions.

Support for hospital initiatives. Space was intentionally created to showcase new providers, service lines, technology and upcoming events—helping CGH share what's new and important with its community.

Results

The redesigned website now offers a trustworthy, approachable and user-centered experience. Key actions are easier to take, and CGH's strengths as a hospital are more clearly visible across the site. Early feedback from stakeholders and site users has been positive, especially around improved findability and mobile performance.

The takeaway

A modern website can help hospitals like CGH Medical Center reduce user frustration, strengthen brand credibility and support community engagement.

See it for yourself

You can take a look at CGH Medical Center's redesigned website at cghmc.com.

Categories: Case study