Count On Coffey

By Melissa Queen, Digital Services Manager

The challenge

Indiana Regional Medical Center (IRMC) is part of a three-hospital "sister hospital" network that includes Punxsutawney Area Hospital and Armstrong County Memorial Hospital. While remaining independent, the three organizations aligned under a new parent brand: Mountains Health, transitioning from Pennsylvania Mountains Care Network (PMCN).

The timeline to announce the change was ambitious.

An internal rollout—including a town hall across all three hospitals—was scheduled first, followed by a public-facing announcement the next week. To support the launch, the hospital network needed a professional, modern web presence to replace the existing PMCN landing page and clearly introduce the Mountains Health brand.

The added challenge? The project kicked off just before the holidays.

The solution

Coffey mobilized quickly to meet the deadline without sacrificing quality.

• Strategic coordination. We kept communication clear and momentum strong despite the holiday schedule.
• Rapid prototyping and design. We developed prototypes and progressed to the final design, completed on Christmas Eve.
• Accelerated development. We began front-end development on Jan. 2. By Jan. 5, the site was built and ready for content loading and testing.
• Quick refinements and launch. After client-requested tweaks on Jan. 6, the site went live Jan. 7, with DNS support handled seamlessly.

The result

A polished, professional Mountains Health website (mountainshealth.org) was ready to support both internal alignment and public announcement—and delivered on schedule.

The launch not only met the deadline—it strengthened the client relationship.

The takeaway

When timelines are tight and stakes are high, responsiveness matters.

By combining strategic coordination, flexible scheduling and healthcare-focused web expertise, Coffey helped IRMC launch a new parent brand with confidence.

Categories: Case study