Count On Coffey

Google Analytics can be a powerful tool for understanding your website's performance and guiding your marketing strategy. But for healthcare organizations, concerns about user privacy and HIPAA compliance can make third-party tracking tools feel risky.

Coffey offers a privacy-focused solution: server-side analytics. This approach lets you continue using Google Analytics while removing sensitive data—such as IP addresses—before it ever reaches Google's servers.

"One of the biggest privacy concerns with Google Analytics was the transmission of IP addresses," says Emily Mistrzak, Digital Content Analyst at Coffey. "This really tackles that head-on."

Server-side analytics routes traffic data through a Google Cloud server before it's sent to Google Analytics. That server strips out sensitive information—including IP addresses—making it harder to tie visits back to individual users. And none of the data is stored on the server.

This setup allows healthcare organizations to gain insights while minimizing risk. Coffey's Business Associate Agreement with the Google Cloud platform enables us to offer this option in a HIPAA-conscious way.

Peace of mind

For Jennifer Martin, Director of Corporate Marketing Strategy at Oswego Health, this brought peace of mind.

"We were worried we might have to stop using Google Analytics entirely," Martin says. "Coffey's server-side solution gave us a path forward that protects patient privacy and supports our marketing goals."

After the U.S. government issued a bulletin warning healthcare entities about online tracking tools, many organizations were left questioning their options. Server-side analytics offers a practical and cost-effective way to stay compliant—without giving up the data you need to make informed decisions.

Categories: Digital