Count On Coffey

Your website plays a pivotal role in your healthcare marketing program. It's where your audience engages with content, finds key services and—ideally—takes action. One of the easiest ways to prompt those actions? Online forms.

Forms can power appointment requests, event sign-ups, bill payments and more—all while improving efficiency and user experience. When thoughtfully implemented, they do much more than gather information. They build trust, create connections and help drive measurable results.

Smart forms start with clear goals

The best forms are short, specific and purposeful. Instead of one-size-fits-all solutions, consider targeted forms designed for a single use—whether that's requesting a facility tour or signing up for a newsletter. A few common examples:

• Contact us. Let users share a question or request more information—without needing to pick up the phone.
• Volunteer or job applications. Make it easy for future team members to express interest.
• Class or event registrations. Link to calendar events and enable online payments to simplify sign-ups.
• Request an appointment. If you don't currently have appointments as part of your provider profiles, an interim approach of requesting an appointment online and then having medical staff reach out to follow up can be effective.
• Online donations. Allow donors to give in memory or in honor of someone and receive confirmation immediately.

The Coffey difference

Coffey's CMS, Site Assist, includes a built-in Form Builder designed specifically for healthcare. It's secure, flexible and backed by our expert support. Preloaded templates make it easy to get started—and everything can be customized to fit your goals. Whether you want to collect RSVPs, process donations or launch a new campaign, Site Assist makes form creation simple and effective.

What to look for in a form builder

In healthcare, not just any form builder will do. You need a secure, compliant and intuitive solution. Keep these three things in mind:

HIPAA compliance. If you're collecting protected health information, make sure your form tool meets privacy standards and is backed by a business associate agreement.

Payment security. Look for PCI-compliant options if you're accepting payments through your forms.

Mobile optimization. Forms should work seamlessly on every screen size.

Categories: Digital