Count On Coffey
Back to Issue 6, 2025Transforming a regional health system's digital experience
Maury Regional Health (MRH) set out to modernize its website to better connect with patients, showcase services and strengthen its brand across southern Middle Tennessee. Partnering with Coffey, MRH launched a redesigned site built for consumers—without losing sight of internal needs.
Goals
- Build a stronger regional brand.
- Boost engagement across services and locations.
- Simplify navigation.
- Dispel the idea that specialty care is only in big cities.
- Balance consumer-first design with internal control.
Smart structure + scalable tools. The new site gives MRH control where it counts—and automation where it helps. Example: Meet Our Providers sections can be curated or auto-generated, depending on strategic needs.
Built to convert. Custom landing pages replaced hard-to-manage microsites. These pages live within the main domain and drive action—find a provider, schedule care or make a donation, for example.
Content that works harder. Coffey helped MRH eliminate silos and surface high-value content. The streamlined Services section now acts as a single source of truth—boosting usability, SEO and MRH's story as a trusted care provider.
The result. MRH now offers a stronger, smarter digital experience that supports its mission and deepens its connection with the region it serves.
Categories: Digital