Count On Coffey

It’s a good idea to try your workflows in different large language models (LLMs).

Fact

Whether you’re using ChatGPT, Claude, Gemini or another LLM, it can be useful to compare your results with those from another AI tool. Each tool has its own strengths and weaknesses, and these change often as new models come out.
For many workflows, moving between tools is as simple as generating a portable text format (like a markdown file) and giving a different LLM access to the file.

AI’s value to healthcare marketers is primarily as a content creation tool.

Myth

AI can certainly help with content creation tasks, but there are also many other ways that you can get value from using AI in your marketing workflows. For example, AI can analyze large data sets and help you quickly get insights into marketing initiatives such as ad campaigns and website performance.

Using AI in the terminal is only for developers.

Myth

The terminal can be intimidating, but the learning curve may not be as steep as you think. Using AI in the terminal can be a powerful way to create tools and develop workflows.
Benefits of using the terminal include:

• Improved memory. Project instructions can live in a folder that the tool accesses, so the LLM reads them every time it runs, rather than relying on instructions within a single chat session that can disappear when the conversation ends or grows too long.
• Portability. Files and workflows live on your computer rather than being stored by the LLM. This makes it easier to move the workflow to another tool.
• Ease of use. The tool works in your files, so there’s no need to upload documents to an LLM each time you want a task done.

Keep in mind that your organization may restrict terminal access—check with your IT department before getting started.