Count On Coffey

Pella Regional Health Center needed to stand out in a competitive market and strengthen its digital and community presence. Partnering with Coffey Communications, the health center launched a secure, patient-friendly website and an engaging community publication—both designed to evolve as Pella Regional grows.

Challenges

The old site was outdated, hard to navigate and difficult for staff to update. Accessibility compliance was low, SEO needed improvement and Pella Regional needed to clearly communicate its big-city services to a rural audience.

Solutions

Coffey delivered:

A compliant, modern site. Accessibility improved from 72% to over 97% at launch.

An intuitive user experience. The site has simplified navigation, dynamic wait times and appointment requests.

Staff-friendly CMS. Routine updates now take less time and fewer support requests.

SEO strategy. Duplicate content was removed, service pages reworked and local search optimized.

Publication impact. A fresh, locally focused magazine tells real patient stories—and remains well-received more than a year later.

Results

The redesigned site and publication strengthened brand trust, boosted engagement and supported Pella’s expansion, all with a secure, compliant foundation that’s built to adapt.

One year later

In follow-up, Pella Regional confirmed that the site is far easier to manage. Staff spend less time on user issues and content edits. Local provider videos, integrated calls to action and new landing pages support major initiatives like a $50 million capital campaign. Plans are underway to integrate Coffey’s risk-assessment tools to better capture leads and prove ROI on specialty service growth.

Categories: Digital