Count On Coffey

As consumers, we expect the companies we do business with to take exceptional care of our needs. Expect no less from your organization’s healthcare marketing agency.

Here are some crucial factors to consider.

7 client-care features to look for in a healthcare marketing agency

1. Effective communication is the vital core of customer service. An agency that recognizes this will:

• Respond promptly to your requests.
• Initiate regular check-ins aimed at better understanding your organization, anticipating your needs and sharing useful insights.
• Provide timely and consistent progress updates to keep you well-informed every step of the way.

2. Personalized project management. You are best served by having an agency assign a dedicated manager to your project or account. Having a single point of contact simplifies communication, streamlines the process, reduces misunderstandings and mistakes, and facilitates personalized and attentive service.

3. Real-time support and reliable access. When questions or issues arise, you need to know you can count on getting immediate assistance. This help should be readily available via multiple avenues—including phone, email and chat—to meet your unique communication preferences.

4. Robust reference resources. A well-equipped agency will give your team tools to make informed decisions and manage aspects of the marketing strategy independently.

5. Transparent ticket system. Best practice is that an agency using a ticket system follows up after closing a ticket, letting you know what the issue was and how it was resolved.

6. Adaptability. In an ever-evolving healthcare landscape, your marketing strategy must stay flexible—and your agency must respond to your organization’s changing needs. An agency that is quick to recognize those needs and adjust as trends emerge and challenges arise is essential for your long-term success.

7. References and client testimonials. Request references or explore client testimonials related to an agency’s customer service. Understanding the experiences of other healthcare organizations can provide valuable insights into how the agency collaborates with clients, handles challenges and delivers on its promise of customer care.

Categories: Marketing