Count On Coffey

In a time when healthcare marketers are laser-focused on SEO, social media and AI-driven personalization, it’s easy to overlook the quiet power of print. But in communities across the country, well-crafted print publications are cutting through the digital noise—and delivering lasting impact.

“There’s still a case for print in our world,” says Jennifer Bethurem, a healthcare marketing leader at Lake Regional Health System, an independent hospital system in the Midwest. Her team is preparing to announce a major clinical collaboration. While the news will be shared online, they’re also anchoring the story in their next issue of the hospital’s print magazine—with a teaser in the current issue and a full cover story to follow.

Lake Regional’s team consistently produces a community magazine with Coffey Communications that showcases local patient stories, celebrates providers and shares important health updates.

Because Lake Regional also uses Coffey’s website CMS and digital services, each story doesn’t just live in print. Coffey’s team loads the magazine content directly into the CMS—fully formatted and optimized for search. The same stories are shared across Lake Regional’s social media channels, complete with UTM tracking that shows exactly how readers engage online.

“We have a target audience that this publication is suited for and who will want to engage with us,” Bethurem says. “It’s a perfect stepping stone to drive them online to learn more and to interact.”

Print + digital = measurable value

At Coffey, we believe a print publication doesn’t compete with digital. It fuels it. An intentional and focused print piece builds trust and creates a moment of pause that a digital feed can’t. It reaches household members who might not follow your social channels—and gives them a reason to. When paired with the right website and tracking tools, you can see exactly how print drives people to your site, boosts SEO and extends your message far beyond the mailbox.

One partner, less stress

For busy healthcare marketers balancing multiple roles, this level of integration makes a real difference. Lake Regional doesn’t need extra hours to repurpose and post their magazine stories—Coffey’s team handles it all. Content flows from print to web to social, backed by data that shows what’s working.

Make it count

Whether you’re promoting a service line, introducing a new provider or celebrating your community partnerships, a high-quality print piece gives your message staying power. Coffey’s advice to healthcare marketers: Don’t choose between digital and print. Choose the right mix—for your goals, your audience and your resources.

Categories: Print