Count On Coffey

For many healthcare consumers, a website serves as the front door to care. Bartlett Regional Hospital wanted to ensure that door was welcoming, easy to navigate and designed around the needs of its community.

The challenge

Bartlett’s existing website made it difficult for users to efficiently locate providers, services and locations. Navigation relied heavily on a large desktop "burger" menu that added extra steps between visitors and the information they needed. At the same time, the hospital wanted to better communicate its breadth of care and make it easier for community members to discover classes, events and training opportunities.

The redesign also needed to support an aging population, reinforce Bartlett’s strong community presence and meet modern accessibility standards.

The solution

Working closely with the Bartlett team, Coffey developed a website centered around the actions users most frequently take: finding a provider, locating a care site, registering for classes and events, and exploring careers and training programs. These journeys were given prominent placement on the homepage, helping visitors accomplish key tasks with minimal effort.

To simplify navigation, the site replaced the oversized menu structure with clear pathways organized around user intent. Whether visitors are searching for a service, a provider or a location, the experience now guides them naturally to the information they need.

The redesign also highlights Bartlett’s continuum of care by connecting services directly to the locations where they are delivered. This approach helps patients understand not only what care is available, but where they can access it.

The results

The new website provides Bartlett with a stronger digital foundation for serving patients, community members and prospective employees. Visitors can more easily navigate the site, discover services and locations, and engage with educational and career opportunities. Public classes and events are now easier to find, while professional training programs benefit from dedicated filtering and search capabilities.

The result is a digital experience that feels as welcoming, accessible and connected as the care provided throughout the hospital.

Categories: Case study