Count On Coffey

You know your organization's website is due for an upgrade. But getting leadership buy-in can be tricky. Maybe the site "works well enough." Or maybe the cost feels hard to justify.

Here's the bottom line: An outdated website could be costing you more than you think.

Start with their perspective To build a convincing case, put yourself in your leadership team's shoes. They're managing limited resources: budget, staffing, time. And they may not clearly see the return on investment a website redesign can bring.

What can help? A clear-eyed assessment backed by facts that connect your website's performance to your organization's strategic goals.

Assess your current site Begin with an audit to evaluate where things stand today. These questions can uncover opportunities and pain points:

How old is your site? If it was built more than four years ago, it may already be falling behind in speed, function and design.

Are you seeing the traffic you want? Poor foundational search engine optimization (SEO)—often baked into outdated platforms—can keep your pages buried in search results.

Is it easy to update? If your content management system (CMS) is clunky, your team probably isn't publishing updates as often as they should. That leads to stale, outdated content.

Is it mobile-friendly? Over half of all web traffic now comes from phones. And 57% of users say they won't recommend a business if its website doesn't work well on mobile.

Are your third-party tools current? Outdated plug-ins or widgets can drag down site speed and user satisfaction.

Is the user experience strong? A frustrating visit can drive people away—and keep them from returning.

Is your site fast? 53% of users expect a page to load in under 3 seconds. If yours doesn't, you're losing visitors before they even see your message.

Is your site secure? Healthcare consumers expect their information to be protected. If your site lacks encryption, timely software updates or a security certificate, it may be vulnerable, which can damage trust.

Present a case built on results Armed with your site audit, you can outline why a redesign isn't just about "looking better"—it's about meeting business goals and consumer expectations. Common red flags that signal it's time to invest include:

1. Your site isn't meeting your performance benchmarks.
2. You're falling behind competitors in visibility.
3. You're missing out on strategic value a modern site can deliver.
4. Mobile users are having a poor experience.
5. Your digital presence doesn't align with organizational priorities.
6. Your site's functions and security are no longer competitive.

Partner with the right experts Once you have leadership buy-in, the next step is choosing the right partner. A healthcare-specialized agency can help you avoid common pitfalls and deliver a site that's accessible, effective and aligned with your brand strategy.

Categories: Digital