Count On Coffey

Great River Health website redesign Great River Health, a growing health system in southeast Iowa, partnered with Coffey Communications to create a modern, user-friendly website that reflects its commitment to community-centered care. The redesigned site improves healthcare access and supports a diverse, multigenerational audience.

Project goals

• Streamline the patient journey.
• Highlight services across southeast Iowa.
• Help users connect services to specific locations.
• Improve location-based internal search.
• Consolidate content from multiple microsites.

A flexible CMS with smarter tools The previous CMS made timely updates difficult. With Coffey's platform, the marketing team now has intuitive tools to manage content. A key feature: a robust locations module that supports both regulatory and consumer-friendly naming, improving findability and compliance.

Accessibility built in Instead of relying on a third-party widget, Coffey built accessibility into the site's foundation. Design and content hierarchy follow best practices, with ongoing monitoring to ensure long-term compliance and inclusivity.

Design for clarity and ease of use To support users of all ages, the site features large content tiles, a prominent smart search bar, clear iconography and accessible typography. With our Site Assist CMS, content managers can easily link services to relevant locations—like on the Orthopedics page—without duplicating effort.

A unified content strategy Previously fragmented across microsites, content is now centralized under one domain. The unified "Services" section makes it easier for users to find care while improving SEO and strengthening the brand's position as a trusted regional provider.

Categories: Case study