Frequently asked questions
Have questions about our services? We’ve answered the most common questions below. If you don’t see what you’re looking for, contact our team.
General
Coffey offers flexible pricing based on the scope and scale of your organization and project. For website and SEO services, pricing can include both upfront project costs and ongoing monthly support.
For direct mail, Coffey typically provides fixed costs and clear schedules in advance to help control budgets.
Yes. Coffey has partnered with hospitals and health systems of all sizes. A few examples:
More client stories and testimonials are available at coffeycomm.com.
Coffey works with a wide range of healthcare organizations, including:
-
Health systems
-
Regional hospitals
-
Critical access hospitals
-
Health plans
Coffey offers a collaborative, step-by-step approach tailored to your goals, whether you're building a website, creating content or producing a publication. You'll have a dedicated team, clear timelines and expert guidance at every stage.
You can explore what the process looks like for each of our core services:
-
Website design and development
What it’s like to build a website with Coffey
-
Healthcare content creation
What it’s like to work with us to create content
-
Publications and direct mail
What it’s like to produce a publication with Coffey
Coffey supports:
-
Website design and development
-
SEO and content audits
-
Direct mail
-
Content marketing
-
Analytics
You can find Coffey’s privacy policy here: https://www.coffeycomm.com/privacy-policy/
Yes. Coffey is:
-
HIPAA-compliant.
-
HITRUST-certified.
-
Section 508 and ADA-compliant.
Yes, Coffey partners with third-party translation providers.
Custom healthcare content
Our team works closely with you to understand your goals and your audience and tailors the strategy to ensure that you get a good return on investment.
Licensed content is intended to be used by all our clients. It’s often focused on helpful information about health and wellness. Custom content is created specifically for your organization and can be used by you however and wherever you like.
Yes. We have experience writing for a variety of different audiences and we work with a translation partner who can make the content available in a variety of different languages.
Every member of our team receives an annual HIPAA training. We also have extensive policies and procedures to ensure that protected information is handled in a compliant manner.
It’s important to keep website content continually up to date. To do this, we recommend setting up a regular review cycle. How often to evaluate each page depends on the content itself. For example, your cafeteria menu probably changes frequently while your privacy may stay the same for long periods of time.
Website design and development
Yes. At Coffey, we design and build websites exclusively for healthcare organizations.
Accessibility is built into every site we develop. We follow WCAG 2.1 AA standards and ensure compliance with the Americans with Disabilities Act (ADA) and Section 508.
Coffey builds sites using Site Assist, our custom content management system (CMS). Site Assist is built on the Umbraco platform and designed specifically for healthcare organizations.
We support a wide range of integrations commonly used in healthcare, including:
-
EMRs and scheduling
-
Payment processors
-
Patient experience platforms
-
Recruiting tools
-
Analytics and tracking
We can also build custom API connections and provide HIPAA-compliant wrappers to ensure third-party tools fit seamlessly into your site.
Every site Coffey builds includes a strong analytics foundation. We help you define what success looks like and provide clear data to demonstrate value and support strategic decisions.
Yes. We provide long-term support to help your site grow and evolve. After launch, you’ll continue to work with your Project Coordinator and have access to ongoing training and troubleshooting.
SEO
Our goal is to help you appear in the results of searches done by people in your community who are looking for the types of services you provide. We provide auditing, strategy, content creation and ongoing reporting to help you accomplish this.
Yes. We understand that it’s important for you to reach people in your community who are likely to use your services and our SEO strategies are designed with that in mind.
Our team will work with you to establish what success looks like. Common measurements of SEO success include visibility in search, clicks from search and actions taken by search visitors—such as scheduling an appointment.
Yes. While AI search optimization is an evolving area, the best practices of SEO, such as high-quality content that answers people’s questions, will help with AI visibility.
Health Library & Licensed Content
Coffey’s in-house editorial team includes writers, editors, copy editors, fact checkers and designers, all of whom have experience creating healthcare content. Our team is supported as needed by a group of trusted freelancers.
Our editorial team uses AI to support a variety of tasks, including research, interview transcription and generating ideas for headlines, teasers and summaries. We never use AI without human oversight and we never share sensitive information with an AI tool. Learn more about Coffey’s approach to AI.
We insist that our writers use only trusted sources for their articles. These sources include interviews with leading medical experts, materials generated by national health organizations and research published in peer-reviewed medical journals.
Every statement of fact in every article is documented by our fact-checkers, and a backup file for each article is maintained in-house. Interview sources review our articles for factual accuracy. Should questions arise as to the accuracy of a Coffey article, we can provide, usually within a few hours, documentation of the sources for the content.
Every article is also carefully edited and proofed to ensure that is grammatically correct and aligns with Coffey and/or client style specifications.
Yes. There are a variety of options for this depending on the type of content.
Yes. When someone visits your health library, they’ll see the content within the context of your website just like they would any other page.