Artificial intelligence (AI) at Coffey Communications

Since ChatGPT was released in 2022, artificial intelligence (AI) has shifted from potential to practice, becoming central to how organizations communicate, create and connect. At Coffey, we’ve embraced this evolution with care, integrating AI to improve efficiency, personalization and insight, while keeping innovation responsible and ethical.

Where we are now
AI is no longer an experiment. It is part of everyday marketing, helping teams work more efficiently, reach audiences more effectively and gain deeper insight into patient behavior. But how we use AI matters just as much as what we use it for.

Our ongoing commitments

• Ethical use: Every AI-assisted solution is built on transparent processes and human oversight.
• Privacy first: We maintain the highest standards in data security and HIPAA compliance.
• Equity and inclusion: Our processes are designed with fairness in mind, reflecting diverse perspectives and needs.
• Human expertise: AI supports our work, but people still lead it.

Looking ahead
As AI continues to evolve, so will we, guided by the hallmarks that define Coffey: exceptional service, expertise and value. We will keep combining technology with human insight to create solutions that meet the highest standards of quality and trust.