What we do
Healthcare website content audits
You know your website is one of your organization's most important marketing tools. But even the strongest healthcare websites can drift over time.
Maybe traffic isn't what it used to be. Maybe you're preparing for a redesign, migration or merger. Or maybe you're wondering how changes in AI-powered search are affecting the way patients find information online.
Whatever the reason, it can be difficult to know how best to adjust your content. Even experienced in-house teams can benefit from an outside perspective.
Coffey provides tailored healthcare website content audits for hospitals, health systems and health plans. Drawing on decades of healthcare-specific experience, we help organizations understand what's working, uncover opportunities and build a road map for what's next.
What a Coffey content audit answers
Our audits are tailored to your needs and goals. But a typical audit answers questions, such as:
- What content do you have on your website right now? Content inventories can be useful for any site, but they may be particularly helpful if you have a large site with a number of different content contributors.
- How is your content performing? Insights into traffic sources, engagement levels and conversions can help you prioritize where to focus your content budget.
- What should you do to improve? Our content audit do more than identify problems. They give you a clear understanding of what actions will have the greatest impact.
Types of audits Coffey offers
Every site is unique, and Coffey’s audits are scoped accordingly. This ensures you get the most value possible from your investment.
Options include:
- A full content audit that looks at every page on your website.
- A targeted audit that looks at specific sections of your website, such as services, providers or locations. A targeted audit can also analyze a specific question about a channel or campaign.
- A Google Business Profile audit that examines your listings.
- An opportunity analysis that provides a deep dive into one specific topic.
Ready to uncover new opportunities?
Talk to the healthcare website content audit experts at Coffey today.