Health plan

When you work with Coffey, you get access to a highly skilled team of developers, designers and industry experts who specialize in healthcare marketing—and there's a lot our team can do to help.

A well-thought-out and intuitive design, backed by a healthcare-specific content management system (CMS), is just the beginning though. The website Coffey builds for you will have an intuitive site search and easy-to-use content modules like a provider directory and calendar. We also understand that your website isn't done once it goes live. We'll provide ongoing data and recommendations to ensure that your site evolves and improves over time.

At Coffey, we understand the importance of compelling healthcare content. In a world where consumers wonder if they can trust what they read, health information must be relevant, accurate and well-sourced. Content also needs to be engaging. For today's audience, that means simple, easily digestible and presented in an engaging format that works well on mobile devices.

Coffey will meet your content needs with custom content, as well as with our trustworthy Digital Content Hub. All of our content is created with health literacy in mind.

Our experienced editorial team will help you tell your brand's story and ensure that it reaches the right audience in search, social media and direct mail. We do it all, from interviewing your subject matter experts to proofreading and quality control.

We also offer access to thousands of articles, tools and infographics, which are each unique in their visual, interactive approach to communicating important information. Every piece of content we generate is subject to the strictest standards of quality and is thoroughly checked and routinely updated by our editorial team.

Direct mail is a vital part of a healthcare marketing plan, and a well-designed, engaging piece will provide a consistent reminder of your key marketing messages. In a world where the digital space is crowded, print can be a disrupter and help you stand out in a less competitive environment—the mailbox. Coffey specializes in the development and execution of custom newsletters, magazines, syndicated publications, Medicare and Medicaid materials, and booklets. From editorial planning to the mailbox, we've been doing direct mail work exclusively for healthcare clients since 1983.