SoutheastHEALTH | Locations
At SoutheastHEALTH, the community can access healthcare services and providers across 67 locations. But within their website, services, providers and locations didn't always tie together seamlessly. As a result, it wasn't always easy for consumers to see which locations had the services or providers they wanted.
Learn how partnering with Coffey Communications helped SoutheastHEALTH solve this challenge.
Services listed as locations
Another potential challenge was that some locations listed weren't actually buildings with unique physical addresses. Instead, they were services at a location that provided other services. Take laboratories, for example. SoutheastHEALTH has two standalone labs, as well as lab services at their hospital and at several primary care locations.
Solution: Coffey identified all instances where a listed location could appear to be a standalone site but was actually a service provided within a clinic or hospital. We then removed the duplicate service location and made it clear to website users that the main location offered that particular service.
We also found a few instances where it wasn't clear that one physical location actually housed several unique clinics. Coffey proposed creating new clinic location listings that matched those buildings' signage. Now healthcare consumers will have a consistent experience online and in person.
Connecting locations with services
A challenge for SoutheastHEALTH was to tie locations and services together seamlessly. To find a location that offered a service they were interested in, consumers had to click on the locations directory and then sort from a set list of services. But those services weren't always named the same as they were in the Services Directory.
Solution: Now, users can still find locations sorted by services offered. But the naming conventions match those in the Services Directory.
A seamless solution
Working with SoutheastHEALTH to gain a clear understanding of what wasn't working well was one of the keys to managing a locations project of this size. The result was that SoutheastHEALTH's new site ties locations, services and providers together seamlessly.
On the new site's Locations page, consumers can find the service they need quickly and easily by filtering by service, city, distance and other criteria. Clicking on a location displays a map, contact information and all the providers at that clinic, hospital or other facility.
Other great features:
- On each service line page, consumers can use a "Find a location" feature to see a list of all locations that offer that particular service.
- Consumers can use a smart search feature to find locations by keywords. For instance, lab services comes up in a search for places to get blood work done.