Whitman Hospital & Medical Center
Whitman Hospital & Medical Center (WHMC) is a critical access hospital serving a group of small towns whose community members are passionate about their local hospital. When these community members realized WHMC didn’t have a Facebook page, they started one themselves. Coffey's team worked with WHMC to create an official Facebook presence backed by a strong editorial strategy.
A major part of a successful social media presence is planning. A detailed editorial plan ensures content is posted regularly and that the posts align with the organization's goals.
Coffey holds quarterly planning meetings with WHMC to understand their marketing priorities for the coming months. From there, our content team creates monthly social media calendars that address WHMC's quarterly goals. Everything from important community events to newly earned accreditations and service line promotions are included in the social media calendar.
Having Coffey do their planning saves WHMC time and also lets them tap into the Coffey team's expertise in creating content that is optimized for this channel.
Let's talk likes, RTs, hashtags and shares
Whether you're looking for health information that can fill out your social media calendar or a custom strategy, Coffey can help.